Interra Global Reveals Redesigned Logo and Branding

PARK RIDGE, Ill., January 26, 2021 - Interra Global has unveiled a redesigned logo and updated branding. The company name is unchanged; the new logo and color palette are intended to better represent the company as it is today.

The logo was designed to display consistently across digital and physical channels, and its lighter color palette is a nod to the company's reliable, upbeat customer service. The brand mark, a symbol reminiscent of an ancient glyph rendered in a modern style, reflects a culture rooted in a long history and still learning and adapting. Its interlocking arrangement of the company's initials, I and G, represents the care Interra Global takes with each customer, from the first point of contact through the most recent order delivered.

Feedback from every team member guided the design, with Marketing Director Ken Thompson leading the initiative. Thompson wanted a design and palette that would remind the team, every day, that the relationships that built the company and keep it growing sit at its core. Through successive periods of growth and the addition of new team members, the company's core values have stayed constant, and the new branding now displays them openly.

ABOUT INTERRA GLOBAL

Interra Global is known worldwide as a provider of high-quality bulk desiccants and industrial adsorbents. Some of its many products include molecular sieve, silica gel, activated alumina, and iron hydroxide media.

Interra Global's top priority is to build lasting relationships with each of its customers by providing outstanding service. It offers technical support for many specialty applications, including H2S removal, ethanol dehydration, air drying, and siloxane removal.